The UEA has around 17,000 students and each year prospective students face the same challenge: writing a standout personal statement. A dedicated team at the UEA travel around the country to offer support and advice for the application process but didn't have any printed materials they could leave with students to make the impact long lasting. Whilst working at borne I worked on this project from conception until first draft phase, once feedback was given the client was really happy which meant that only minimal amends were required before it was art-worked and sent to print.