I was approached by whichdish to create some marketing material for them to share with local businesses. They wanted an A4 flyer that could be distributed through letterboxes to show their latest promotion and spark interest in their business.
Because the client had already supplied all of the content the only thing I needed to organise was any additional photography or illustrations. I knew I wanted an impactful image for the front of the flyer that would grab the attention of anyone who saw it so I gathered lots of potential options.
Once I had narrowed down the best options to work with text I experimented with coloured filters and layouts and sent some options to the client to review.
The client liked the initial concepts but wanted the flyer to open up like a book. They also supplied an image that they used on their website to replace the female in the image and asked for the inside to have a background colour. At this time the copy also changed and we agreed because there was more that we would break it down into bullet points. We also discussed where best to place contact information and from here I created the first complete mock up.
After some minor amends and small text changes the client was happy with the outcome and I supplied final art files for print.